In this seminar, participants will learn about the process of selling as an activity separate from the gear or project being sold. In today's competitive environment it's important that each opportunity be maximally exploited. Every individual involved in a project, from conception and specification to procurement and installation, is involved in the sales process. Attendees will be presented with a synopsis of various selling comfort levels and the best way to identify and leverage communication strengths. We will explore the effect of non-verbal communication on the sales presentation, learn to recognize the "receptor bias" of the client based on non-verbal and verbal cues, and learn to tailor the sales message to the client by using kinesthetic, visual and auditory communicative biases. If you've ever wondered why some of your best opportunities seemed to evaporate before a deal could be struck, you need to attend this exciting presentation.