C2G Continues Growth in Canada

Provider of Nation's Largest Line of Cabling Products Launches Dedicated Site for Partners


DAYTON, OHIO and TORONTO – August 8, 2011C2G, the preferred provider and trusted expert of high performance cabling and connectivity solutions, today announced the continued expansion of its presence in Canada with a Canada–specific website, increase in revenue and partners, and incentives for new resellers.

C2G currently offers more than 6,000 products in Canada, which remains the country's broadest offering in cabling and connectivity. These products are available through the company's rapidly growing base of distributors, integrators and reseller partners. As well, through a new dedicated Canadian website, channel partners can access a wide array of market–specific content for Canadian resellers and customers.

C2G continues to increase inventory through its four Canadian distribution partners and works closely with integrators and resellers. C2G partners have been particularly successful with solutions such as the RapidRun® modular cabling system, which allows multiple signals to be transmitted through a single cable, and the company's line of wireless connectivity products for both A/V equipment and computer peripherals.

“C2G has made significant investments to work with distribution partners like SYNNEX Canada to drive growth in its Canadian business,” said Mitchell Martin, president, SYNNEX Canada Limited. “C2G's focus on targeting vertical markets like education, healthcare, hospitality, corporate and digital signage aligns well with our strategy.”

C2G has seen double–digit growth in the number of new resellers in Canada over the past year and is running a $15,000 Connect With Cash promotion this quarter with monthly cash drawings for new resellers that register for Connect With Cash. Registered resellers also receive access to the C2G resource center, complimentary technical support and a lifetime warranty on all cables.

“Over the past year C2G has seen significant revenue growth in Canada,” said David Walsh, Canada country manager for C2G. “This is due to a successful combination of reliable and innovative products, customer service and the right mix of strong partners focused on the right markets. With expansion in product SKUs and inventory and a growing partner base, we expect even stronger growth ahead of us.”

About C2G

C2G, a brand of Legrand, is a global leader in Audio/Video and PC cabling and connectivity solutions since 1984. C2G delivers connectivity solutions renowned for superior quality, value, and innovation—all backed by an uncompromising commitment to customer service. C2G is widely known as the cabling and connectivity supplier of choice for industry leading integrators, technology resellers, and distributors across North America, EMEA, and Asia. In 2019 C2G joined Legrand | AV, a leading provider of innovative connectivity, mounting, racks, and display solutions for various audio video technologies. For more information, please visit C2G.

Media Contact

Robb Mays
Product Marketing | C2G