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FOR IMMEDIATE RELEASE
DAYTON, OHIO and TORONTO – February 14, 2011 — C2G, the preferred provider and trusted expert of high performance cabling and connectivity solutions, today announced the appointment of Dave Walsh as the country manager for Canada to lead the company's growth and expand relationships with Canadian partners and distributors.
“Over the past year, we have strengthened our partnerships with the largest IT distributors and have more than doubled our product offering in Canada,” said Bill Diederich, president and CEO of Lastar™, parent company of C2G. “Hiring Dave as a country manager is the next step in our growth as we continue to invest in Canada and build a team to work closely with our Canadian partners and customers.”
Dave Walsh, a 24–year veteran with Canadian technology companies, joins C2G from Xchange Technology Group where he was part of the executive leadership team and was tasked with leading the development of sales programs and processes to support four business units in seven major geographies. Prior to that, Walsh was with Ingram Micro where he provided overall direction for Canada's extensive vendor, reseller and corporate marketing activities.
“I have seen the growth of C2G in Canada and the successful development of channel partnerships, particularly with resellers focused on SMB, education and digital signage markets. I'm excited to have the opportunity to be part of this team” said Walsh. “With the company's combination of innovation, value and excellence in customer service, we are well positioned for growth in both A/V and network connectivity solutions.”
Other positions Walsh held earlier in his career include vice president of sales, marketing and distribution for NEC Technologies, national reseller account manager for Mitsubishi Electric Sales Canada and senior account manager for ComputerLand Canada/SHL Systemhouse. Walsh has a bachelor's degree in business administration with honors from Wilfrid Laurier University in Waterloo, Ont.
C2G, a brand of Legrand, is a global leader in IT, A/V, datacom cabling and connectivity solutions since 1984. C2G delivers connectivity solutions renowned for superior quality, value and innovation and are backed by an uncompromising commitment to customer service. C2G is widely known as the cabling and connectivity supplier of choice for industry leading technology resellers and distributors across North America, EMEA and Asia. In 2019, C2G joined the Legrand AV division of Legrand, North America, the world specialist in products and systems for electrical installations and information networks, offering solutions for use in residential, commercial and industrial buildings. For more information, please visit C2G.
Senior Marketing Manager | C2G