Lastar President Appointed as Chief Executive Officer


DAYTON, OHIO – November 3, 2010 — Lastar today announced William (Bill) Diederich has been appointed chief executive officer of the cabling and connectivity company. As the president and chief executive officer Diederich assumes leadership of Lastar and its family of companies that provide complete connectivity solutions to the A/V, computer and electrical industries.

Diederich, who has been president of Lastar for four years, takes over the chief executive officer role from Michael Shane, who will retain his current position as chairman of the board. These leadership changes are effective immediately.

“This transition has been years in the making as Bill and I have worked closely together to establish strategic initiatives and processes that will lead this company into the future,” said Michael Shane, chairman of Lastar. “Bill has proven himself in his work ethic and commitment to building a strong team to ensure all aspects of the company are successful. He has continued to grow the company through several challenging business cycles, and I am fully confident that the company will continue to flourish under his leadership.”

Diederich has a deep understanding of the company and its markets having been with Lastar in many capacities including customer service, sales, channel and partner programs, product management, marketing and executive leadership. He has been credited with organizing the company around strategic markets to more directly understand and meet the needs of customers.

Diederich said, “I appreciate the confidence and support of Mike and the board. Lastar has firmly established itself as a leader in cabling and connectivity markets, and the company will continue to thrive as we focus on the same principles that have brought us success. This includes providing a stellar work environment in which our highly skilled and dedicated employees can flourish and being at the forefront of our industries with innovative, competitively priced solutions backed by outstanding customer service.”

About C2G

C2G, a brand of Legrand, is a global leader in Audio/Video and PC cabling and connectivity solutions since 1984. C2G delivers connectivity solutions renowned for superior quality, value, and innovation—all backed by an uncompromising commitment to customer service. C2G is widely known as the cabling and connectivity supplier of choice for industry leading integrators, technology resellers, and distributors across North America, EMEA, and Asia. In 2019 C2G joined Legrand | AV, a leading provider of innovative connectivity, mounting, racks, and display solutions for various audio video technologies. For more information, please visit C2G.

Media Contact

Robb Mays
Product Marketing | C2G