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FOR IMMEDIATE RELEASE
DAYTON, OHIO – June 22, 2010 — C2G, the preferred provider and trusted expert of high performance cabling and connectivity solutions, today announced it has more than doubled the number of C2G products being offered by Ingram Micro Canada, the Canadian subsidiary of Ingram Micro Inc. (NYSE: IM).
With the expanded offering, nearly 1,000 C2G products are now in stock and ready to ship through Ingram Micro Canada. In order to support the digital signage, SMB and education segments, the greatest increase in product availability is within the A/V and networking categories. To build greater awareness among Ingram Micro's channel partner community, C2G and the distributor are engaged in a number of co–operative marketing programs.
“Strict building code requirements for cabling in plenum spaces have created installation challenges in schools, hospitals and other commercial buildings,” said Gary Hess, vice president of innovation for Lastar™, parent company of C2G. “Previous solutions have needed to convert the digital signals to run over Cat5 or Cat6 and then convert them back. This adds complexity due to the signal conversion, requires a power source and introduces the possibility of signal degradation. With digital plenum cables from C2G, commercial installers have a simple, flexible means to transmit digital signals through plenum spaces.”
“Ingram Micro is a great partner for C2G, and we're pleased to expand our inventory and work together to generate greater demand for C2G technology,” said Tim Turner, senior sales director of C2G. “By doubling our available inventory with Ingram Micro Canada we are bringing new alternatives to a market that is poised for explosive growth in high–definition audio/video connectivity.”
Ingram Micro Canada began distributing C2G products just over 18 months ago. According to Ingram Micro Canada's Tim Billing, vice president, vendor management, the IT distributor's proven success in selling connectivity solutions that include C2G's products and attracting new resellers were two of the primary drivers for increasing C2G product inventory.
“We're seeing increasing demand for connectivity solutions among SMBs and key verticals such as education,” says Billing. “Technology categories such as digital signage are also seeing an uptick in demand which bodes well for C2G and its channel partners. We're pleased to expand our portfolio of C2G products and will continue to build upon our success.”
C2G's expanded portfolio of product inventory is now available through Ingram Micro Canada and can be ordered online at Ingram Micro.
C2G, a brand of Legrand, is a global leader in IT, A/V, datacom cabling and connectivity solutions since 1984. C2G delivers connectivity solutions renowned for superior quality, value and innovation and are backed by an uncompromising commitment to customer service. C2G is widely known as the cabling and connectivity supplier of choice for industry leading technology resellers and distributors across North America, EMEA and Asia. In 2019, C2G joined the Legrand AV division of Legrand, North America, the world specialist in products and systems for electrical installations and information networks, offering solutions for use in residential, commercial and industrial buildings. For more information, please visit C2G.
Senior Marketing Manager | C2G