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Digital Signage Articles For Retail Advertising

Don't miss out on communicating important promotions and products to your retail customers. Find out how digital signage is the solution.

Delivering effective product information in a retail environment can mean the difference between getting the sale and losing it to a competitor. Traditional printed signage can limit the amount of product information that can be displayed to your customers while also making it inconvenient when information changes. Using digital signage in a retail setting can be a very powerful way of displaying vast amounts of information in the same space that may have been used for traditional signage.

More than one product can be displayed effortlessly on the same screen while also providing opportunities for interactive capabilities. Product information can be seamlessly updated to reflect sales promotions without the need to task an individual with retrieving outdated signage and posting of new material.

How do C2G solutions fit into this type of application?

Retail signage solutions vary based on the intended purpose and placement of the display(s). Some applications may have a signage system that is distributed throughout the store, while others may only use signage in key areas with content that is tailored to a specific product or customer segment. C2G offers many products which can support the digital signage needs for retail environments. Signage applications distributed throughout the store can benefit from our VGA with audio over Cat5 solution which can distribute up to 1,000ft from source to display. Each transmitter unit includes rack mounting hardware that is ideal for organizing related equipment together within a designated location. Multiple transmitters can be chained together to accommodate more than four displays.

Applications tailoring signage to key locations, which may have interactive touch screen content or require flexibility of placement, may use a dedicated media player with WiFi connected to the rear of the display. Our current lines of VGA, DVI and HDMI cabling, in addition to USB or RS232 cabling for touch screens, are ideal for these type of signage applications.

Whole Store Distribution Solution Example

The owners of a health food grocery store are interested in investing in a digital signage solution to help promote weekly sale items. They would like to divide the digital signage systems into two different areas - one at the fruits and vegetables department and the other at the deli counter. Because they run weekly promotions that are store wide, the owners have requested that the solution be able to easily switch to a third computer which can display the same presentation over both systems. Both departments will each have four displays with dedicated computers located in the owners' office. The length of each monitor varies from 100ft to 400ft from the office that will house the computers.

Recommended Solution

TruLink 4-Port VGA + 3.5mm Audio over Cat5 Extender - Base Unit
TruLink® 4-Port VGA + 3.5mm Audio over Cat5 Extender - Base Unit
Application: Distributes content from each computer to the displays of each department
Part number: 39985
Quantity: 2
TruLink VGA + 3.5mm Audio over Cat5 Extender - Remote Unit
TruLink VGA + 3.5mm Audio over Cat5 Extender - Remote Unit
Application: Converts the signal sent over a cat5/6 cable back to a format that the display can interpret
Part number: 39986
Quantity: 8
TruLink 4x4 UXGA Video Matrix Switch with 3.5mm Audio
TruLink 4x4 UXGA Video Matrix Switch with 3.5mm Audio
Application: Allows for switching and identical distribution of content from the third computer used for the weekly sales promotions
Part number: 39974
Quantity: 1
3ft VGA270 HD15 UXGA M/M Monitor Cable
3ft VGA270 HD15 UXGA M/M Monitor Cable
Application: Connects each remote unit to the display (8)*. One for each computer used in the system to the matrix switch (3). One to connect each output from the matrix switch to the base units (2).
Part number: 52058
Quantity: 13
3ft 3.5mm M/M Stereo Audio Cable
3ft 3.5mm M/M Stereo Audio Cable
Application: Connects each receiver unit to the displays for audio (8). One for each computer used in the system to the matrix switch (3). One to connect each output of the matrix switch to the transmitter units (2).
Part number: 40412
Quantity: 13
500FT Cat5e Bulk Unshielded (UTP) Network Cable With Solid Conductors - Blue
500FT Cat5e Bulk Unshielded (UTP) Network Cable With Solid Conductors - Blue
Application: Connects each receiver back to the transmitter.
Part number: 56006
Quantity: Varies by distance of displays
RJ45 Cat5e Modular Plug for Round Solid/Stranded Cable - 25 pack
RJ45 Cat5e Modular Plug for Round Solid/Stranded Cable - 25 pack
Application: 16 needed for this example. One terminated to each end of raw Cat5e/6 cable.
Part number: 27573
Quantity: 1
6in Releasable/Reusable Cable Ties - Black - 50 pack
6in Releasable/Reusable Cable Ties - Black - 50 pack
Application: Excess cable should always be handled in an organized manner. Cable zip ties are a perfect cost effective way to manage excess amounts of cabling in the application.
Part number: 43221
Quantity: 1

*Note: Although each remote unit includes a 4ft VGA cable for convenience, the VGA270 is recommended for easy installation with flat panel displays.

Application Diagram

This white paper is for informational purposes only and is subject to change without notice. C2G makes no guarantees, either expressed or implied, concerning the accuracy, completeness or reliability of the information found in this document.