FOR IMMEDIATE RELEASE

Cables To Go forms partnership with Synaxon

TELFORD, UK — 25 July, 2011 — Cables To Go, the leading provider of high-performance cabling and connectivity solutions, has announced a partnership with Synaxon UK that will enable the company to reach out to the dealer group's member community and give them access to exclusive promotions and offers on its products.

With immediate effect, Synaxon's 690-plus members will be able to access the full range of Cables To Go solutions through EGIS, the group's online stock-checking, ordering and management system. They will also be able to take advantage of the extensive sales and marketing support which is being provided by Cables To Go as part of the agreement. In addition, Synaxon Technology Premier Partners (STPPs) will receive an additional 2.5 percent rebate on all Cables To Go products ordered through EGIS, enabling them to boost their profits with every sale they make.

Members that sign-up for the Cables To Go Partner Programme will also be given access to dedicated account management and online technical support on the company's full range of products.

Matthew Davies, Partner Programme Manager for Cables To Go, states: "We are extremely pleased to have signed this agreement with Synaxon UK. It will help us to reach out to the growing number of resellers that are now part of the group's Synaxon UK community. By making use of EGIS to find and order the Cables To Go products they need to meet their customer's needs, they can enhance the procurement efficiency and take advantage of the additional benefits and discounts that we are making available exclusively to Synaxon members, to drive higher sales and boost their profits."

Chris Butterworth, Head of Purchasing at Synaxon, adds: "We are delighted to welcome Cables To Go to as a supplier partner of Synaxon UK and look forward to developing a strong partnership that will bring very significant benefits to our members. Cables To Go has rapidly developed a strong reputation for providing innovative and practical solutions and with the generous terms and offers that it is making available, it is certain to enhance and grow that reputation with our members."

Telford-based Cables To Go formally launched its UK operations in May 2009 at Channel Expo. Working through distribution partners Entatech and Maverick, it has quickly established a community of networking and audiovisual specialist partners in the UK.

About Cables To Go
Cables To Go is a division of Lastar, Inc, a leader in computer, datacomm and audio/video connectivity solutions since 1984. The company delivers connectivity products renowned for quality, value and innovation. Cables To Go uses premium components and the latest technologies to maximise cable performance and ensure compliance with industry specifications for each cable and its designated application. For more information regarding Cables To Go, please visit www.cablestogo.co.uk.

###

Cables To Go and TruLink are registered trademarks of Lastar, Inc. All other trademarks are the property of their respective owners.

UK / Europe Media Contact:
Sophie Morrow
NSPR, PR for Cables To Go UK
Sophie@nspr.co.uk
Telephone: 01276 487007
Park Gallery
Chobham
Surrey
GU9 7JT